Google Ads for B2B companies — Show up when a company searches for exactly what you sell
We are a Google Ads agency for B2B companies: we research the keywords for each service line, build separate campaigns and track every inquiry that comes in.
- One campaign per service line, each with its own budget
- Negative keywords so you do not pay for searches that will not buy
- Conversions tracked in Google Ads and Google Analytics 4
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- Your campaigns mix all your services and you do not know which one performs.
- You pay for clicks from consumers, students or job seekers.
- Google Ads reports conversions, but you do not know which were real inquiries.
- Someone set up the campaigns a long time ago and nobody reviews them.
It is for you if…
- Your customer searches Google for the service or product you sell.
- You have several service lines and want to know which one brings business.
- Your team can reply quickly to the inquiries that come in.
What our Google Ads for B2B companies service includes
Keyword research
For each service line, we find how your customer searches for you and separate searches with buying intent from those without it.
Campaign structure
One campaign per service line, with its own ad groups and budget, to see how each one performs.
Ads
We write the search ads for each group, with variants and assets (sitelinks, callouts, calls).
Landing page
We review the page each ad leads to. If it does not convert, we propose changes or a new landing page.
Conversion tracking
We connect Google Ads and Google Analytics 4 to track forms and inquiries, and choose the bidding strategy with real data.
Optimization and monthly report
We adjust keywords, negatives, bids and ads, and every month we review with you which inquiries were qualified.
At the top, when a company searches for what you sell
Campaigns by service line, with ads that answer the exact search. Below, TLH's numbers.
Patrocinadoyourcompany.com/machinery
Heavy machinery transport | Get a quote
Lowboys, modules and oversized loads with national coverage. Get a quote online.
an-industry-blog.com
What to consider when moving machinery
A guide to the most common permits and costs…
a-directory.com
Carrier directory
A list of transport companies by region…
- 4.61%
- combined CTR
- TLH · Jan–Apr 2026
- 12.43%
- CTR in niche campaigns
- TLH
- 120
- conversions in the period
- TLH
- +15
- qualified inquiries per month
- TLH
Campaign types
Search
Text ads when someone searches for your service. The foundation of almost every B2B campaign.
Remarketing
Ads across Google's network and YouTube to people who visited your website and did not get in touch.
How we work on Google Ads for B2B companies
- 1
Assessment
We review your account, if you have one: structure, searches you pay for and conversions tracked.
- 2
Keywords
We research the demand for each service line and build the campaign structure.
- 3
Tracking
We set up conversions in Google Ads and Google Analytics 4 before launch.
- 4
Launch
The campaigns go out with the ads you reviewed and approved.
- 5
Optimization
We review the actual search terms, add negatives, adjust bids and send you the monthly report.
Cases that back it up
TLH
B2B demand generation for a logistics company
The challenge: All demand depended on word of mouth: zero online inquiries.
- qualified inquiries per month
- +15
- qualified inquiries per month
- qualification rate
- 41%
- qualification rate
- Google Ads conversions
- 120
- Google Ads conversions
- Web design and development
- UX/UI
- Technical SEO
- Analytics and measurement
- Google Ads
Hop On Hop Off Prague
B2B reseller channel and online sales from scratch
The challenge: No booking engine and no connection to distribution platforms.
- in online sales in one year
- +€100,000
- in online sales in one year
- resellers integrated
- +6
- resellers integrated
- return on ad spend
- 3.63x
- return on ad spend
- Web design and development
- UX/UI
- Technical SEO
- Google Ads
- Reservation platform
Hotel Vesuvius
Direct bookings for an independent hotel
The challenge: No search visibility and no direct bookings.
- organic visits per month
- +40,000
- organic visits per month
- return on campaigns
- 4x
- return on campaigns
- high-season occupancy
- 95%
- high-season occupancy
- Web design and development
- Technical SEO
- Google Ads
- Automation of queries
- Blog
The TLH case and other campaigns
«I have been working with Marco for a while now and I have to say that he is one of the most professional and empathetic people I have ever collaborated with. He is polite, easy to communicate with and really listens to what you need. His work is always high quality, creative and well thought out. What I value most is that he not only delivers what you ask for, but also brings his own ideas that further enhance the result. I can honestly recommend him to anyone who is looking for a marketing professional.»
Marek Hosnedl
CEO - Sausage Go
Google Ads for B2B companies: frequently asked questions
Does Google Ads work for B2B?
It works when your customer searches for what you sell. At TLH, a heavy-load transport company, campaigns segmented by service line added up to 120 conversions, a combined CTR of 4.61% (12.43% in niche campaigns) and more than 15 qualified inquiries per month, from energy companies, maritime logistics, distributors and importers.
How much do I need to spend?
It depends on how many people search for your service and how much your competitors pay for those keywords. With the keyword research we propose a budget per service line.
Which bidding strategy do you use?
It depends on the data available. When conversions are well tracked, we usually use Maximize conversions, as with TLH: Google adjusts the bid for each search to get more conversions with the same budget.
How do you know if an inquiry is qualified?
We classify them with your team: whether it is a company, whether it fits the profile you want and whether it asks for something you sell. At TLH, 41% of inquiries were qualified.
I already have a Google Ads account. Can you take it over?
Yes. We start with an assessment of the current account and tell you what to keep and what to change, before touching anything.
Do I need a new landing page?
Not always. If your website has a clear page for each service and a tracked form, that is enough. If not, we propose landing pages by service line.
Google Ads for B2B companies
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.