Success story

Hop On Hop Off Prague: from zero online sales to six-figure turnover in one year

Sells to: B2B2C
Industry: Tourism
Market: Czech Republic
Period: Dec 2023–Dec 2024

Hop On Hop Off Prague is one of the most recognized tour bus companies in the city. It offers tours in multiple languages and a comfortable experience to explore the main attractions of the Czech capital. However, its digital strategy was not aligned with the new profile of the tourist, who organizes his trip in advance and seeks to book online quickly and reliably.

in online sales in one year: +€100,000; in online sales in one year
resellers integrated: +6; resellers integrated
return on ad spend: 3.63x; return on ad spend

Services

The challenge

Website without a booking engine, making online sales impossible.
Zero visibility on Google and social networks.
No connection with distribution platforms or digital sales channels.
Difficulty in attracting the digital tourist who compares and books before traveling.

Objectives of the project

1. Create a modern, multilingual and tourist-optimized website.
2. Implement an efficient and reliable online reservation system that can be connected to OTAs.
3. Give visibility to the brand in search engines and digital channels.
4. Connect the company with resellers and distributors in the tourism sector.
5. Generate sustainable and scalable online sales over time.

Solutions implemented by Virtual Arena

Development of the new website

Modern and multilingual design, optimized for different tourist profiles.
Integrated online reservation system with secure payments.
UX/UI design focused on conversion and building visitor confidence.

Integration with resellers and distribution channels

Connection of the booking engine with recognized platforms in the tourism sector.
Automation of booking flow and notifications to eliminate manual errors.

Google Ads campaigns + automation

Complete setup of Google campaigns targeting tourists looking for tours in Prague.
Advanced segmentation by country, language and type of traveler (couples, families, seniors).
Automation of post-sales messages and automatic responses for 24/7 attention.

Results and numbers that speak for us

Period between December 2023 and December 2024

Sales growth

+€100.000

From €0 in online sales in 2023 to +€100,000 in 2024.

ROAS 3.63x

for every €1 invested in advertising, €3.63 in revenue was generated.

Channel expansion

tourism resellers integrated to the reservation system.

+12

Connections with distribution platforms to expand international reach.

Operational efficiency and service

Automation

of after-sales messages, reminders and 24/7 customer support.

Reduction

of manual errors thanks to the integration of the booking flow.

Digital processes

that scale without increasing the team’s workload.

A team effort

The key to the project was to accompany the client in a change of mentality: to move from relying on face-to-face sales to building a digital ecosystem capable of scaling on its own. Constant collaboration made it possible to adjust campaigns, optimize the site and achieve sustained growth in less than 12 months.

Do you want to achieve the same with your company?

If your business is not getting the results you expected, Virtual Arena can help. Contact us and let’s design a tailor-made strategy.

What happens in the first meeting

1
You tell us your sales goal and how your customers find you today.
2
We find the stage of the funnel where growth is getting stuck.
3
We send you a tailored proposal, with no commitment.

Prefer to talk right away?

Book a meeting with Marco Lueg, founder of Virtual Arena.

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