Success story

VR Guide Me: Transforming tourism with immersive virtual reality experiences

Sells to: B2B & B2C
Industry: Tourism
Market: Czechia and Spain

Virtual Arena’s own project

VR Guide Me is a start-up created by Virtual Arena, dedicated to transform tourism through virtual reality. It was born with the vision of offering immersive experiences that combine history, culture and technology, becoming a pioneer in the European tourism sector.

They talk about us

people per month: +2k; people per month
VR tourism experience in Czechia: 1st; VR tourism experience in Czechia
franchise expansion: Málaga; franchise expansion

Services

Market research
B2C & B2B business model
Brand creation
Communication design
VR audiovisual production
Software development
Execution of campaigns
Franchise model

The challenge

Traditional tourism needed new ways to attract and surprise visitors.
Virtual reality was still an underexplored resource in the European tourism sector.
The goal was to validate an innovative idea that would unite culture, technology and history in an accessible experience.
The challenge was not only to create the product, but also to launch a solid, scalable brand with international projection.

Objectives of the project

1. To develop an immersive tourism experience unique in Europe.
2. Create a strong brand with a clear identity.
3. Validate the proposal through market research and MVP.
4. Execute a launch strategy with a B2C and B2B approach .
5. Scale the model to new cities under a franchise scheme.

Solutions implemented by Virtual Arena

Idea development and validation

Market research to confirm demand.
Business model design based on scalability.

Branding and identity creation

Naming, branding and visual communication.
Positioning as a pioneer in immersive tourism.

Production of the complete product

Historical scenes in 360° video and immersive narratives.
Software development and configuration of virtual reality glasses.
Guided experience combining physical tour + virtual reality.

Marketing and expansion strategy

B2B and B2C campaigns to attract tourists and strategic partners.
Alliances with embassies, tourism entities and distributors.
International expansion through franchises.

Results and numbers that speak for us

Pioneering innovation

First company to offer VR tourism in the Czech Republic.
Third in all of Europe.

Impact metrics

+2 thousand

people enjoy the experience every month.

+50 thousand

people have tried the experience since launch

+80%

of the participants tried VR goggles for the first time.

Highlights of achievements

Inauguration in Prague together with the Argentine Embassy.

Invitation from Czech Tourism to participate in Innovation Week with its own stand.

International expansion with the launch in Malaga, Spain, under a franchise program.

A team effort

This success story would not be possible without the commitment of the Hotel Vesubio team, who trusted Virtual Arena to transform their digital channel. We worked side by side at every stage of the process, from strategy to execution, validating decisions and adapting the actions to the real needs of the business. It was a key collaboration to achieve sustained and sustainable growth.

Marco Lueg

Founder of VR Guide Me & Virtual Arena

VR Guide Me was and continues to be a project full of challenges, but also of learning. Each step required us to innovate, adapt and grow. That experience also helped Virtual Arena grow, an agency that today transmits all that knowledge to companies and organizations that also seek to transform the way they connect with people. Thanks to the clients who trusted us, we continue growing and demonstrating that the combination of effort, vision and technology opens doors to enormous results.

Do you want to achieve the same with your company?

If your business is not getting the results you expected, Virtual Arena can help. Contact us and let’s design a tailor-made strategy.

What happens in the first meeting

1
You tell us your sales goal and how your customers find you today.
2
We find the stage of the funnel where growth is getting stuck.
3
We send you a tailored proposal, with no commitment.

Prefer to talk right away?

Book a meeting with Marco Lueg, founder of Virtual Arena.

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