Inbound marketing — Get found by your clients when they search for what you sell
Inbound marketing for B2B companies: a corporate blog with SEO writing, downloadable resources and email to guide each contact until they are ready to talk to sales.
- Content built around what your client searches for
- Every article links to a concrete next step
- Resources and email that turn visits into contacts
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- Your website gets few visits and almost none become contacts.
- The blog gets updated when there is time, with no plan behind it.
- You write about what your company does, not about what your client is looking for.
- The contacts who come in are not ready to buy, and they slip away.
It is for you if…
- You sell to other companies and your clients do their research before asking for a meeting.
- Your team knows the subject well but has no time to write consistently.
- You want a source of contacts that does not depend only on paying for ads.
What our Inbound marketing service includes
Content strategy
We define with your team who we write for, what questions they ask before buying and which topics answer each stage.
Keyword research
We find out how your client searches and build the topic calendar from those searches, by service line.
Corporate blog and SEO writing
We write useful, search-optimized articles, with internal links to your service or contact pages.
Lead magnets
E-books, templates, calculators or webinars your ideal client wants to have, in exchange for their details.
Email and lead nurturing
Newsletters and sequences that guide each contact with relevant content until they are ready to talk to sales.
Measurement and improvement
We measure visits, rankings and contacts generated, and adjust topics and content every month.
From the first article to the meeting
A self-reinforcing system: content attracts, the resource converts, email nurtures and your team closes. What you learn on each lap improves the next.
Attract
Content that answers what your customer searches.
Convert
A resource in exchange for their details.
Nurture
Useful emails until they are ready.
Close
Your team takes the conversation.
How we work on Inbound marketing
- 1
Diagnosis
We review your website, your current content and what your client is already searching for.
- 2
Strategy
We define profiles, topics, keywords and the resource that will capture contacts.
- 3
Production
We write the content. You review and approve it before it is published.
- 4
Publishing and distribution
We publish, link the articles to each other and to your key pages, and add them to the newsletter.
- 5
Optimization
We measure what attracts and what converts, and adjust the plan every month.
Inbound is cumulative: every piece of content keeps working after it is published. That is why consistency matters more than volume.
Client results
«Excellent! We contacted them to give identity to our MVP and from the beginning we managed to position ourselves among the first 3 Google searches organically. Besides that, they are our source of constant consultation. Every business needs an ally like Virtual Arena.»
Bruno Ballesteros
Founding Partner - Solitec
Inbound marketing: frequently asked questions
How long until I see results?
It depends on your industry, on the competition for your searches and on how much content your site already has. Inbound is a medium-term investment: the first articles rank gradually and the effect grows with consistency.
Who writes the content?
We do. To keep it accurate, we rely on your team: a conversation to understand each topic and your review before publishing.
Is inbound marketing the same as SEO?
No. SEO is one part of it: getting your pages to show up on Google. Inbound adds the content strategy, the resources to capture contacts and the email to guide them to the purchase.
Does it work if I sell something very technical or niche?
Yes, often better: there is less competition in the searches, and whoever searches for a very specific topic is usually close to buying.
How many articles do you publish per month?
We define it in the strategy, based on your goals and on how much your team can review. We prefer a few useful pieces to many that nobody reads.
What do I need to get started?
A meeting to understand your offer and your clients, access to your website (or to whoever manages it) and a person on your team to review the content.
Inbound marketing
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.