LinkedIn prospecting — Reach decision makers where they are already looking
LinkedIn prospecting with social selling: we prepare the profile of the person writing, find the decision makers for each customer profile and send them requests and messages coordinated with email.
- A profile people want to connect with
- Messages that start a conversation, not a pitch on first contact
- Coordinated with the cold email campaign
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- You send connection requests and almost nobody accepts them.
- Your sales team uses LinkedIn when they remember, without a method.
- The messages you send read like a brochure and get no replies.
- You write to the same people by email and LinkedIn, with neither channel knowing about the other.
It is for you if…
- Your buyers are decision makers who are active on LinkedIn.
- Someone on your team can lend their profile and take the conversations.
- You want to add a second channel to email prospecting.
What our LinkedIn prospecting service includes
Sender profile
We adjust the profile of the person writing (photo, headline, summary and featured posts) so it speaks to what you solve and does not look like a sales profile.
Finding decision makers
We find the people in each customer profile by role, industry, size and country, with tools such as LinkedIn Sales Navigator.
Connection requests
Requests with a short note relevant to each profile, at volumes that respect LinkedIn's limits.
Messages and follow-ups
Once the connection is accepted, messages that open a conversation and spaced-out follow-ups, with A/B variants.
Coordination with email
The same decision makers get the cold email and the LinkedIn outreach in an orderly sequence, with no repeated or crossed messages.
Measurement
We measure acceptances, replies and meetings by campaign, and adjust profiles and messages.
A conversation, not a mass message
A request with a note, a first message related to what the person posts or needs, and the reply that reaches your team.
Lucy Fernández · Your Company
Hi Martin, I saw your post about the new branch in Rosario. We work with logistics companies on fleet planning and thought it might interest you.
Martin Gómez · Operations Manager
Hi Lucy, thanks. We're evaluating exactly that. Shall we talk next week?
Lucy Fernández · Your Company
Great! Here's a link so you can pick a time.
How we work on LinkedIn prospecting
- 1
Profiles
We define with your team who we write to and who will be writing.
- 2
Sender profile
We adjust that person's LinkedIn profile before we start.
- 3
List and messages
We build the list of decision makers and write the requests and messages. You approve them before they go out.
- 4
Launch
Requests and messages start going out, coordinated with the email campaign.
- 5
Optimization
We classify replies, compare variants and adjust every month.
What our clients say
«Working with Marco and his agency is a guarantee of business understanding for the partner they work with. They are always willing to improve the work they propose as well as to offer different business options. Without a doubt, I would recommend their services to give intelligence to your business.»
Mauricio Schmid
Growth Marketing Leader - Evoltis
LinkedIn prospecting: frequently asked questions
Whose profile do the messages come from?
From someone on your team, because people reply to people. That person then takes the conversation and the meetings.
Is there a risk of LinkedIn restricting the account?
We manage it by respecting the request and message limits LinkedIn allows and writing to a few people per day, chosen for their profile.
Do I need LinkedIn Sales Navigator?
It helps find and filter decision makers more precisely, but it depends on the customer profile and the volume. We look at it in the brief.
What is social selling?
Using social networks, especially LinkedIn, to build relationships with buyers before selling to them: a polished profile, useful content and one-to-one conversations.
Do I have to post content?
It is not required for prospecting, but a profile with recent posts builds more trust. If you want to work on brand presence, we cover it in LinkedIn for business.
Why combine it with email?
Because not every decision maker checks both channels. Writing on both, in a coordinated way, raises the chances the message gets read without pushing too hard on either.
LinkedIn prospecting
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.