Meta Ads — Keep your brand present while the company decides
Meta Ads for B2B, on Facebook and Instagram: retargeting to people who already visited your website and lookalike audiences of your customers. In B2B it usually complements Google and LinkedIn, and we tell you so.
- Retargeting to visitors of your website and landing pages
- Lookalike audiences of your current customers
- If Meta does not make sense for you, we will tell you
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- People visit your website, leave and never come back.
- The buying cycle is long and your brand disappears along the way.
- You tried Facebook Ads and got inquiries from consumers.
- Staying visible all year with LinkedIn alone gets expensive.
It is for you if…
- Your website already gets traffic (from Google, LinkedIn or outbound) and you want to win back those who did not get in touch.
- The person who decides in your market also uses Facebook or Instagram, such as a small business owner.
- You have content worth showing: case studies, demos, an e-book or a webinar.
What our Meta Ads service includes
Pixel and Conversions API
We install the Meta pixel and the Conversions API to track visits and inquiries, and build audiences from them.
Retargeting audiences
Website visitors, visitors to specific service pages or people who engaged with your posts.
Lookalike audiences
Starting from your customer list or from people who already inquired, Meta finds people with a similar profile.
Ads and creatives
Image, video and carousel, in formats for the feed, Stories and Reels, with variants to test messages.
Exclusions
We leave out your current customers and those who already inquired, so you do not pay for impressions that add nothing.
Optimization and reporting
We adjust audiences, creatives and budget, and every month we show you what Meta contributed alongside the other channels.
So they don't forget you while they decide
In B2B, Meta Ads works best to reach again those who already know you during a long buying cycle.
Visits your site
Reads a service or a case.
Sees your ad
On Instagram or Facebook, days later.
Comes back
With more context and trust.
Gets in touch
When they are ready.
How we work on Meta Ads
- 1
Assessment
We look at how much traffic your website gets and where it comes from, to know whether there is an audience for retargeting.
- 2
Tracking
We install the pixel and the Conversions API, and define what counts as a conversion.
- 3
Audiences and creatives
We build the audiences and produce the ads. You review and approve them.
- 4
Launch
The campaigns go out, with exclusions so we do not target existing customers.
- 5
Optimization
We measure what Meta adds alongside the other channels and adjust every month.
If your website still gets little traffic, retargeting has no one to show ads to: in that case it is better to start with Google or LinkedIn.
What our clients say
«I would definitely recommend Marco as the best marketing professional I have met in my career. His knowledge is extensive and he is always up to date with new trends and techniques. Trusting him and his team was the best thing I could have done, thank you very much!»
Jitka Jirátová
CEO - Czech Tourism
Meta Ads: frequently asked questions
Does Meta Ads work for selling to companies?
As the main channel, rarely. As a complement, yes: to show up again to people who visited your website, to reach people similar to your customers and in markets where the decision maker is the small business owner.
What is retargeting?
Showing ads to people who already visited your website or engaged with your brand. In B2B, where buying takes time, it keeps you top of mind when the moment to decide arrives.
What are lookalike audiences?
Meta takes a list, for example your customers or the people who inquired, and finds people with a similar profile. They work better the more complete the source list is.
Meta forms or landing page?
Meta forms usually bring more contacts, but in B2B they are often lower quality. A landing page filters more. It depends on your offer; if we test them, we measure quality and not just quantity.
How much do I need to spend?
It depends on the size of your audiences and how often you want to appear. For retargeting, the budget usually follows the traffic your website already gets. We define it in the assessment.
Do I need traffic first?
For retargeting, yes: it needs visitors to show ads to. If your website gets little traffic, it is better to attract it first with Google Ads, LinkedIn Ads or SEO.
Meta Ads
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.