B2B advertising — Ads that bring inquiries from companies, not just clicks
We are a B2B digital advertising agency: we choose the channel based on where your buyer is, build campaigns by service line and track every conversion down to the inquiry.
- Separate campaigns for each service line and customer profile
- Conversions tracked before launch, not after
- Monthly report with what worked and what we changed
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- You invested in ads and got clicks, but few inquiries.
- The inquiries that come in are not from companies, or not from the profile you want.
- You do not know which campaign brings sales because conversions are not tracked.
- Reports talk about impressions and reach, not opportunities.
It is for you if…
- You sell to other companies and want to reach the people who make the buying decision.
- You have a website or landing page that can receive inquiries, or want to build one with us.
- You can set aside a monthly ad budget and give optimization time to work.
What our B2B advertising service includes
Channel strategy
We define which platforms to invest in and the role of each one, based on how your customer buys and what a sale is worth.
Campaign structure
One campaign per service line or customer profile, each with its own budget, so you know what performs and what does not.
Keywords and audiences
We research what your customer searches for on Google and who to target on LinkedIn and Meta: roles, industries, site visitors.
Ads and creatives
We write the copy and produce the creatives for each campaign, with variants to test which message works.
Conversion tracking
We set up Google Analytics 4 and each platform's tracking to measure forms and inquiries, not just visits.
Optimization and reporting
We adjust bids, keywords, audiences and ads, and every month we show you which inquiries came in and from where.
Each channel, for what it does best
LinkedIn reaches the exact role, Google captures those already searching and Meta keeps your brand present. All of them end in the same journey, measured all the way to the inquiry.
LinkedIn Ads
Targeting by role and company
Search intent
Reach and recall
Google Ads
Targeting by role and company
Search intent
Reach and recall
Meta Ads
Targeting by role and company
Search intent
Reach and recall
An indicative comparison of each channel's role in B2B, not a measurement.
Ad
Landing page
Form
CRM
Meeting
Three channels, each with its role
LinkedIn Ads
Ads to decision makers by role, industry and company size. The most precise channel to reach the person who decides.
See the detailsGoogle Ads
You show up when a company searches for what you sell. It captures the demand that already exists.
See the detailsMeta Ads
Retargeting and lookalike audiences on Facebook and Instagram, so your brand stays present throughout the buying cycle.
See the detailsHow we work on B2B advertising
- 1
Assessment
We review your ad accounts, your website and what is being tracked today, if they already exist.
- 2
Strategy
We define channels, service lines, keywords, audiences and how to split the budget.
- 3
Tracking
We set up conversions in Google Analytics 4 and in each platform before launch.
- 4
Launch
The campaigns go out with the ads you reviewed and approved.
- 5
Optimization
We adjust based on the data and send you a monthly report with inquiries, costs and changes.
Ad platforms optimize with conversion data: that is why we have tracking ready before any ad spend.
Cases that back it up
TLH
B2B demand generation for a logistics company
The challenge: All demand depended on word of mouth: zero online inquiries.
- qualified inquiries per month
- +15
- qualified inquiries per month
- qualification rate
- 41%
- qualification rate
- Google Ads conversions
- 120
- Google Ads conversions
- Web design and development
- UX/UI
- Technical SEO
- Analytics and measurement
- Google Ads
Hop On Hop Off Prague
B2B reseller channel and online sales from scratch
The challenge: No booking engine and no connection to distribution platforms.
- in online sales in one year
- +€100,000
- in online sales in one year
- resellers integrated
- +6
- resellers integrated
- return on ad spend
- 3.63x
- return on ad spend
- Web design and development
- UX/UI
- Technical SEO
- Google Ads
- Reservation platform
Hotel Vesuvius
Direct bookings for an independent hotel
The challenge: No search visibility and no direct bookings.
- organic visits per month
- +40,000
- organic visits per month
- return on campaigns
- 4x
- return on campaigns
- high-season occupancy
- 95%
- high-season occupancy
- Web design and development
- Technical SEO
- Google Ads
- Automation of queries
- Blog
Campaigns we have managed
«I have been working with Marco for a while now and I have to say that he is one of the most professional and empathetic people I have ever collaborated with. He is polite, easy to communicate with and really listens to what you need. His work is always high quality, creative and well thought out. What I value most is that he not only delivers what you ask for, but also brings his own ideas that further enhance the result. I can honestly recommend him to anyone who is looking for a marketing professional.»
Marek Hosnedl
CEO - Sausage Go
B2B advertising: frequently asked questions
Which channel is right for me?
It depends on how your customer buys. If they search for your service on Google, Google Ads is usually the first channel. If you need to reach a specific role that is not searching for you, LinkedIn Ads. Meta Ads mainly adds value for retargeting and lookalike audiences. We define it in the assessment.
How much do I need to spend on ads?
It depends on the channel, the market and the competition for your keywords or audiences. LinkedIn usually has a higher cost per click than Google or Meta. In the strategy we propose a budget per channel and explain why.
When will I start seeing inquiries?
It depends on the demand for your service, the budget and how long each platform takes to learn from conversion data. We do not promise timelines: we measure from day one and show you how it evolves.
What do you measure in the report?
Conversions and inquiries, cost per conversion, CTR and, when your team helps us classify them, how many inquiries were qualified. At TLH, for example, 41% of inquiries were qualified.
Does my current website work?
If it can receive inquiries and track conversions, yes. If not, we propose adjustments or a landing page built for the campaign.
Do you run campaigns in other countries and languages?
Yes. We work with clients in Latin America and Europe, in Spanish and English.
B2B advertising
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.