Success story

Hotel Vesuvius: From digital invisibility to more than 40k organic monthly visits

Sells to: B2C
Industry: Hotel
Market: Argentina
Period: Sep 2022–Dec 2024

The Hotel Vesuvius is a family-run lodging located in a key tourist area, with an excellent value proposition for travelers seeking comfort, personalized attention and a good location. Despite its quality service, the hotel was not able to position itself digitally or generate direct bookings from its website, which affected its profitability and made it dependent on third-party platforms.

organic visits per month: +40,000; organic visits per month
return on campaigns: 4x; return on campaigns
high-season occupancy: 95%; high-season occupancy

Services

The challenge

Hotel Vesubio was facing a critical situation in its digital channel:

Outdated website and no mobile optimization
Zero visibility in search engines
No direct booking strategy or active campaigns

Objectives of the project

1. Increase direct direct bookings from the website without relying on external commissions.
2. Improve the organic positioning (SEO) for key searches in the area and lowering the CPC
3. Create a website with a practical, fast and conversion-oriented design.
4. Generate a steady flow of qualified traffic with local content
5. Reducing the operational burden by automating queries and reservations

Solutions implemented by Virtual Arena

Total website redesign

Development of a modern, fast and responsive website.
Implementation of a sales funnel oriented to direct bookings.
Integration of reserves with clear and visible calls to action

Strategic SEO + high value content

Creation of a thematic blog about the city and local attractions.
Internal linking between the blog and bookings to generate organic conversions

Google Ads campaigns + automation

Campaigns segmented by type of tourist and key dates
Automation of responses to frequent queries (web and WhatsApp).
Intelligent remarketing for visitors and abandoners

Results and numbers that speak for us

Period from September 2022 to December 2024

Automation

-50%

of the operational burden thanks to response automation.

Reservations and return

95%

Occupancy high season

70%

Occupancy low season

Campaign ROI

Traffic and positioning

+40,000

Monthly organic traffic

+3,200

Positioned keywords

+US$4,100

Estimated value of organic traffic

+1.300

Daily visits to the website

A team effort

This success story would not be possible without the commitment of the Hotel Vesubio team, who trusted Virtual Arena to transform their digital channel. We worked side by side at every stage of the process, from strategy to execution, validating decisions and adapting the actions to the real needs of the business. It was a key collaboration to achieve sustained and sustainable growth.

Liliana Schiebelbein

Hotel Vesuvius

Thanks to the Virtual Arena team for all the work they have done over the years. The difference in consultations, occupancy and time optimization is infinitely greater.

Do you want to achieve the same with your company?

If your business is not getting the results you expected, Virtual Arena can help. Contact us and let’s design a tailor-made strategy.

What happens in the first meeting

1
You tell us your sales goal and how your customers find you today.
2
We find the stage of the funnel where growth is getting stuck.
3
We send you a tailored proposal, with no commitment.

Prefer to talk right away?

Book a meeting with Marco Lueg, founder of Virtual Arena.

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