GEO: AI search optimization — Get named by AI when people ask about your industry
GEO SEO, or generative engine optimization: we prepare your website and your presence across the web so that ChatGPT, Gemini, Perplexity and Google's AI summaries find your company, understand it and cite it.
- Content written so an AI can cite it
- Structured data that explains who you are and what you do
- Mentions on other sites that build your authority
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- You ask ChatGPT for suppliers in your industry and it names your competitors, not you.
- Google answers with an AI summary and your site sits below it, even when it ranks well.
- Your clients research with AI before asking for a meeting, and you don't know what it tells them about you.
- You have heard about SEO for AI and don't know where to start.
It is for you if…
- Your clients research before buying and already use AI assistants to do it.
- You have, or want to have, an SEO foundation: GEO builds on it.
- You are fine working in a new discipline that is measured and adjusted along the way.
What our GEO: AI search optimization service includes
AI visibility diagnosis
We ask ChatGPT, Gemini, Perplexity and Google the questions your client would ask, and record who shows up, what they say about you and which sources they cite.
Citable content
We rewrite and create pages with clear answers, concrete facts and definitions that an AI model can pick up and cite.
Structured data
We mark up your site with structured data (schema) so search engines and AI understand who you are, what you offer and where you work.
Access for AI crawlers
We check that your site lets AI search crawlers read its content and doesn't hide it behind code they cannot read.
Authority and mentions
We work to get your company into directories, media and industry sites: AI relies on what others say about you.
Tracking
We repeat the same questions every month and record whether your company appears, how often and with what information.
Get named (and cited) by AI
Clear, quotable content, structured data and mentions on reference sites increase the chances that AI assistants recommend you. There are no guarantees: the work is to be among the sources.
Question
Which companies do heavy machinery transport in Argentina?
Answer
Some well-known options are Your Company, which specializes in lowboys and oversized loads with national coverage, and other regional carriers…
- yourcompany.com
- industry directory
- press article
How we work on GEO: AI search optimization
- 1
Your clients' questions
We define with your team what someone looking for what you sell would ask an AI.
- 2
Diagnosis
We ask those questions on each platform and record who appears and which sources are cited.
- 3
Plan
We prioritize content, structured data, technical fixes and mentions to earn.
- 4
Execution
We publish and adjust the site's content and work on your presence beyond it. You validate what it says about your company.
- 5
Tracking
We repeat the diagnosis every month and adjust the plan.
AI answers change with every model version and even with every question: that is why we measure trends, not a single answer.
What our clients say
«Excellent! We contacted them to give identity to our MVP and from the beginning we managed to position ourselves among the first 3 Google searches organically. Besides that, they are our source of constant consultation. Every business needs an ally like Virtual Arena.»
Bruno Ballesteros
Founding Partner - Solitec
GEO: AI search optimization: frequently asked questions
Can you guarantee I will appear in ChatGPT?
No. Nobody controls what an AI answers, and GEO is a new discipline. What we do is work on what we know influences it today (citable content, structured data, authority and mentions) and measure whether your company appears.
How do you know if I appear in AI answers?
We build a list of questions your client would ask and ask them on each platform, always the same way. We record whether you are named, with what information and which sources are cited, and compare month to month.
Do I need to do SEO first?
It is not mandatory, but it helps a lot: AI relies on sites that already have authority. If your site has technical problems or little content, we start there.
Which platforms do you work on?
ChatGPT, Gemini, Perplexity and Google's AI summaries. The underlying work serves all of them: they are not optimized one by one.
Does GEO replace SEO?
No. Most searches still go through Google today, and much of what AI tools answer comes from well-ranked sites. They complement each other.
What do I need to get started?
Access to your website and someone on your team who knows the business, to define your clients' questions and validate what gets published about your company.
Keep exploring
GEO: AI search optimization
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.