Landing pages — One page, one goal: getting the visitor to leave their details
Landing page design for B2B campaigns: one page for each ad, service or offer, with a message that matches what the visitor searched for and a form that doesn't make them think.
- One landing page per campaign or service line
- Copy and form built to convert
- Conversions measured in Google Analytics and in your ads
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- Your ads send people to the home page and the visitor gets lost.
- You pay for clicks that never turn into an inquiry.
- You have a new service and no page that explains it.
- You don't know which ad or which page brought each inquiry.
It is for you if…
- You invest, or plan to invest, in Google Ads, LinkedIn Ads or Meta Ads.
- You have a service, an offer or an event that needs its own page.
- You want to know how much each inquiry costs you, not just each click.
What our Landing pages service includes
One message per campaign
Each landing page talks about what the visitor searched for or the ad they clicked, not about the whole company.
Copy that converts
Problem, solution, proof and call to action: we write the page so the visitor quickly understands why to contact you.
Responsive design
Most ad clicks come from phones: we design for that screen first.
Simple forms
We ask only for the details your team needs to reply, so you don't lose inquiries along the way.
Conversion tracking
We connect the page to Google Analytics 4 and your ad platforms, so you know which campaign brings each inquiry.
Testing and adjustments
We compare versions of headlines, copy and forms, and keep the one that converts best.
One goal, one journey
The landing page has a single mission: getting whoever arrives from an ad or an email to leave their details. No distracting menu, a short form and connected to your CRM.
- A single goal
- Short form
- Connected to your campaigns
Ad
Landing page
Form
CRM
How we work on Landing pages
- 1
Goal
We define which campaign the page is for, who it speaks to and what action we want.
- 2
Copy
We write the page. You review and approve it.
- 3
Design and development
We design and build the landing page, aligned with your brand and your website.
- 4
Measurement
We set up conversions and test the form end to end.
- 5
Optimization
With the campaign running, we measure and fix whatever holds conversion back.
What our clients say
«Thanks to our work with Virtual Arena, we now have a solid online presence thanks to the development of our website and an innovative virtual reality experience to present our conference spaces. The immersive tours have improved the way we showcase our spaces, streamlining decision making and offering a more engaging experience for clients. I highly recommend Virtual Arena as a strategic partner in digital and virtual solutions applied to marketing and promotion.»
Mauricio Guerrero
Managing Director - Guemart Group
Landing pages: frequently asked questions
What is the difference between a landing page and my website?
The website presents the whole company and has many paths. A landing page has a single goal, for example getting the visitor to request a quote, and removes everything that distracts from it.
Do I need a landing page for each campaign?
It depends on how different they are. If each campaign is about a different service or audience, yes: the page's message has to match the ad's.
Does the landing page go on my domain?
Yes, it is usually published within your website or on a subdomain, so it adds to your brand and is measured along with the rest of your site.
Do you also run the ads?
Yes, we handle advertising as a separate service. If someone already runs your campaigns, we coordinate with them.
How do I know if the landing page works?
We measure conversions: how many people fill in the form or click to contact you, and which campaign they come from.
What do I need to get started?
To know which campaign or offer will send traffic to the page, and a meeting to understand who it speaks to. Access to your ads and Analytics helps.
Landing pages
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.