Consulting and training — Your team executes, we bring the plan and the method
Digital marketing consulting for B2B companies with an in-house team: we sort out the strategy, train your people in the tools and processes, and support them while they put it into practice.
- Strategy built around the resources you already have
- Hands-on training in tools and processes
- Ongoing support, not a report that ends up in a drawer
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- You have a marketing team, but everyone works on their own without a shared plan.
- You pay for tools your team only half uses.
- Actions are decided by gut feeling and nobody knows which ones work.
- You want to stop relying on an agency for everything, but do not know where to start.
It is for you if…
- You have, or are building, an in-house marketing or sales team.
- You would rather your team learn to do it than outsource everything.
- You need an outside view to sort out priorities and processes.
What our Consulting and training service includes
Strategic consulting
We analyze your business, channels and sales goals, and define a realistic plan with your team: who you talk to, with which messages and through which channels.
Team training
Hands-on training in the digital tools and processes your team uses or will use, with your own cases and data.
Webinars
We design and prepare strategic webinars, to train your team or to present your offer to your customers.
Custom training
We help you create your own training for your team, which you can repeat whenever new people join.
Ongoing support
Follow-up meetings to review progress, clear up questions and adjust the plan while your team executes it.
Processes and metrics
We sort out who does what and what gets measured, so decisions are made with data, not gut feeling.
From diagnosis to a team that runs on its own
A four-step journey: we understand where you are, build the plan, train the team and support it while it gets going.
Step 1
Diagnosis
Business, channels and goals.
Step 2
Action plan
Realistic priorities for your resources.
Step 3
Training
Tools and processes for the team.
Step 4
Ongoing support
Regular reviews and adjustments.
How we work on Consulting and training
- 1
Diagnosis and vision
A meeting to understand your business, your team and what you want to achieve.
- 2
Plan
We propose what to work on, in what order and in which format: consulting, training, webinars or a mix.
- 3
Sessions
We work with your team on their own tools and real cases.
- 4
Rollout
Your team applies what was covered and we support them closely.
- 5
Follow-up
We review results, adjust the plan and add topics as the team progresses.
What our clients say
«We are very happy and comfortable with our collaboration with Marco and his team at Virtual Arena. They have helped us coordinate our internal team and achieve the goals we defined together, boosting our sales and growth in a short time. We really appreciate their quick reactions, the quality of their work and the results we are getting.»
Henk Mestdagh
CEO - Chocotopia
Consulting and training: frequently asked questions
How is this different from hiring the agency to do it?
The work stays with your team. We bring the strategy, the method and the support; your team executes. You can also combine both: we handle one part and train the team on the rest.
Are the trainings generic?
No. We build them around the tools your team uses and your own cases, so what they learn can be applied the next day.
Which tools can you train on?
It depends on what your team uses and the channels we work in: advertising, SEO, email, LinkedIn, CRM and analytics, among others. In the diagnosis we see which ones to prioritize.
Is it a one-off consultation or ongoing support?
It can be either. Some teams need to sort out their strategy once; others prefer ongoing support while they put the plan into practice.
Can the sessions be remote?
Yes. We work with clients in Latin America and Europe, and sessions and webinars can be held online.
What do I need to get started?
A diagnosis meeting and a person on your team to coordinate on the company side.
Consulting and training
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.