Email marketing and newsletters — Stay on your contacts' minds until they are ready to buy
B2B email marketing for your own list: newsletters with useful content and automated sequences based on each contact's profile and stage, with every send measured.
- Only to contacts who gave you permission
- Different messages for each profile and stage
- Opens, clicks and replies measured on every send
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- You have a contact list nobody works on.
- The newsletter goes out when there is time, or has stopped going out.
- A client, a prospect and a supplier all get the same email.
- Contacts who did not buy at the time went cold and never came back.
It is for you if…
- You sell to other companies and your clients take time to decide.
- You already have a contact list (clients, prospects, downloads, events) or are building one.
- You want to keep the relationship going without depending on someone remembering to write.
What our Email marketing and newsletters service includes
List clean-up
We review your list, remove duplicates and invalid addresses, and segment it by profile, stage and source.
Sending strategy
We define what each segment receives, how often, and what we expect them to do after reading.
Newsletter
We write and design the newsletter with content from your blog, news and resources for your client.
Automated sequences
Emails that go out on their own based on what each contact does: a download, an inquiry, a purchase (lead nurturing).
Deliverability
Technical setup of your domain (SPF, DKIM and DMARC), regular clean-ups and one-click unsubscribe, to land in the inbox.
Measurement and improvement
We measure opens, clicks, replies and unsubscribes, and adjust subject lines, content and segments every month.
A sequence that supports the decision
Example welcome sequence for someone who downloaded a resource: a few emails, each with something useful, until inviting them to talk.
On sign-up
Welcome
The resource and what to expect.
Week 1
Useful content
A guide or an industry fact.
Week 2
A real case
How another company solved it.
Week 3
Invitation to talk
For those who showed interest.
How we work on Email marketing and newsletters
- 1
Diagnosis
We review your list, your email tool and what you have sent so far.
- 2
Strategy
We define segments, frequency and the automated sequences you need.
- 3
Setup
We clean up the list and get your domain and your tool ready to send.
- 4
Production and sending
We write the emails. You review and approve them before they go out.
- 5
Optimization
We measure every send and adjust subject lines, content and segments every month.
What our clients say
«I have been working with Marco for a while now and I have to say that he is one of the most professional and empathetic people I have ever collaborated with. He is polite, easy to communicate with and really listens to what you need. His work is always high quality, creative and well thought out. What I value most is that he not only delivers what you ask for, but also brings his own ideas that further enhance the result. I can honestly recommend him to anyone who is looking for a marketing professional.»
Marek Hosnedl
CEO - Sausage Go
Email marketing and newsletters: frequently asked questions
Can I send to any contact I have?
Only to people who gave you their details and agreed to receive your emails, or with whom you already have a business relationship. If your list mixes contacts from different sources, we review it before sending.
Which tool do you use?
The one you already have, if it works. If you do not have one, we recommend the one that best fits your volume and your CRM.
How often should the newsletter go out?
It depends on how much useful content you have and on your sales cycle. A frequency you can sustain is better than one that stops after two months.
What is lead nurturing?
Guiding a contact who is not ready to buy yet with emails that answer their questions, until they are. It is built with automated sequences based on what each contact does.
Do you send from my domain?
Yes. Unlike cold email, email marketing goes out from your domain, because you are writing to people who already know you. That is why we take care of its technical setup.
What do I need to get started?
Your contact list (or where it comes from), access to your email tool and your domain, and a person on your team to review the emails.
Email marketing and newsletters
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.