LinkedIn for business — Let decision makers know you before the first meeting
We manage LinkedIn for B2B businesses: your company page, your content and your leadership team's profiles, to build a brand that shows up where your clients are.
- A complete, active company page
- Content in the voice of your brand and your leaders
- Your team as amplifiers (employee advocacy)
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- The company page is incomplete or has not posted in months.
- You post when there is news, with no editorial line.
- Your leaders have outdated profiles and do not post.
- Your team works at the company, but on LinkedIn it barely shows.
It is for you if…
- You sell to other companies and your clients look you up on LinkedIn before deciding.
- You want your company and your leaders to be a reference in your industry.
- Someone on your team can review and approve what gets published.
What our LinkedIn for business service includes
Company page
We set up the company page: description, services, visuals, contact button and everything a buyer checks before writing to you.
Editorial line
We define with your team who we talk to, about which topics and in what tone, so every post adds to the same brand.
Content
We write and design the posts: news, projects, industry opinions, carousels and graphics.
Leadership team profiles
We optimize your leaders' profiles and help them post in their own voice, which on LinkedIn usually reaches further than the company page.
Employee advocacy
We give your team ready-to-share content and a simple guide, so the brand reaches their own networks.
Measurement and improvement
We measure reach, engagement and follower growth, and adjust topics and formats every month.
Your company and your executives, present where decisions are made
Posts with something to say, from the company page and from the profiles of the people who lead it.
Your Company
Company page · Logistics and transportation
This year we added routes to Chile and Uruguay. Here is what we learned crossing the Andes with oversized loads, and what we would change if we started again.
Also shared by the leadership team
How we work on LinkedIn for business
- 1
Diagnosis
We review your company page, your leaders' profiles and what you have posted so far.
- 2
Strategy
We define the editorial line, topics, tone and who posts what.
- 3
Set-up
We complete the company page and optimize the leadership team's profiles.
- 4
Calendar and publishing
We prepare the content calendar. You review and approve it before anything goes live.
- 5
Measurement
We measure what works and adjust topics and formats every month.
Client results
«We are very happy and comfortable with our collaboration with Marco and his team at Virtual Arena. They have helped us coordinate our internal team and achieve the goals we defined together, boosting our sales and growth in a short time. We really appreciate their quick reactions, the quality of their work and the results we are getting.»
Henk Mestdagh
CEO - Chocotopia
LinkedIn for business: frequently asked questions
Do you manage other social networks besides LinkedIn?
This service is LinkedIn only: it is where B2B decision makers are, and where we focus the effort.
Do you post on behalf of my leaders?
We prepare the content with them and for them, but each leader reviews and approves what goes out under their name. Their voice has to be their own.
How often do you post?
We define it in the strategy, based on how much your company has to say and how much your team can review. Consistency matters more than volume.
What is employee advocacy?
Your team members sharing company content on their own profiles. We give them ready-made pieces and a guide, without forcing anyone.
Will this bring me clients?
LinkedIn for business builds trust: it makes people know you and makes your messages and proposals land better. If you are after direct meetings, it combines with the LinkedIn prospecting in our outbound service.
What do I need to get started?
Admin access to the company page, a meeting for the editorial line and a person on your team to approve the content.
LinkedIn for business
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.