TLH - Transport of special loads
About the company
Sector: Logistics and transportation
TLH is an Argentine company specialized in the transportation of heavy loads, machinery, prefabricated modules, carts and international cargo, with consolidated operation and national coverage. However, all of its customer acquisition depended on word of mouth and historical contacts. In an industry where decision-makers already research, compare and contact suppliers online before requesting a quote, TLH was becoming invisible in the face of a new way of generating B2B demand.
The challenge
- Zero online applications: all demand depended on word of mouth.
- No presence on LinkedIn, the channel where decision-makers in the logistics sector are located.
- No coherent visual identity in social networks.
- No web measurement, and therefore no way to optimize or scale business decisions.
Objectives
of the project
Build a professional, conversion-oriented website aligned with TLH’s identity.
2. Generate a predictable, measurable and scalable digital acquisition channel .
3. Achieve visibility in Google both paid and organic.
4. To position TLH as a reference company in heavy cargo transportation in the region.
5. Attract qualified corporate profile inquiries, not just individuals.
Solutions implemented by Virtual Arena
- Development of the new website
- Keyword research on TLH’s actual service lines: general cargo, machine transport, railcars and international cargo.
- SEO architecture built on those keywords, designed to capture transactional demand.
- Web design aligned to the visual identity of the company and to the conversion patterns of the logistics sector.
- Optimized contact form with redirection to thank you page and end-to-end conversion measurement.
- Digital branding and presence in B2B channels
- Creation and optimization of TLH’s corporate profile on LinkedIn.
- Design of badges and content for social networks with editorial pillars consistent with the positioning.
- Building brand authority in parallel to the acquisition, so that the lead that arrives through Google finds a company with an active presence.
- Paid recruitment campaigns
- Configuration and management of Google Ads campaigns segmented by service line.
- Maximize Conversions strategy to capture high intent demand.
- Weekly monitoring and optimization of performance per campaign.
- Analytics and measurement
- Integration with Google Analytics 4 and Google Ads to close the data loop → decisions.
- Web conversion tracking and monthly reporting to the client.
Results and numbers that speak for us
Period between January 2026 and April 2026
Organic positioning
+100%
Sector benchmark TLH is today a visible brand in heavy haulage transport in the region, with an active presence on Google and LinkedIn.
Performance in Google Ads
4,61%
Combined CTR
12,43%
CTR in niche campaigns
120
conversions in the period
Commercial acquisition
+15
qualified queries per month
41%
rate of
rating
Corporate profiles
Consultations from energy companies, maritime logistics, national distribution and international importers, with operations including recurrent fleets and exceptional loads up to 55 tons.
A team effort
The key to the project was to accompany the client in a change of approach: from relying exclusively on word of mouth in a traditional sector to building a B2B digital channel capable of generating qualified inquiries in a predictable way. Constant collaboration allowed us to adjust campaigns by service line, fine-tune the capture form and build brand authority in parallel, achieving sustained growth in less than 90 days.
Kevin Horten
CEO – TLH
Thanks to you for what you are doing. Today we receive inquiries every week from companies that we did not reach before. An incredible job.
Do you want to achieve the same with your company?
If your business is not generating the results you expected, Virtual Arena can help you. Contact us and let’s design a customized strategy.
