Success story

TLH - Transport of special loads

Sells to: B2B
Industry: Logistics and transportation
Market: Argentina
Period: Jan–Apr 2026

TLH is an Argentine company specialized in the transportation of heavy loads, machinery, prefabricated modules, carts and international cargo, with consolidated operation and national coverage. However, all of its customer acquisition depended on word of mouth and historical contacts. In an industry where decision-makers already research, compare and contact suppliers online before requesting a quote, TLH was becoming invisible in the face of a new way of generating B2B demand.

qualified inquiries per month: +15; qualified inquiries per month
qualification rate: 41%; qualification rate
Google Ads conversions: 120; Google Ads conversions

Services

Web design and development
UX/UI
Technical SEO
Analytics and measurement
Google Ads
LinkedIn corporate
Design for social networks

The challenge

Zero online applications: all demand depended on word of mouth.
No presence on LinkedIn, the channel where decision-makers in the logistics sector are located.
No coherent visual identity in social networks.
No web measurement, and therefore no way to optimize or scale business decisions.

Objectives of the project

Build a professional, conversion-oriented website aligned with TLH’s identity.
2. Generate a predictable, measurable and scalable digital acquisition channel .
3. Achieve visibility in Google both paid and organic.
4. To position TLH as a reference company in heavy cargo transportation in the region.
5. Attract qualified corporate profile inquiries, not just individuals.

Solutions implemented by Virtual Arena

Development of the new website

Keyword research on TLH’s actual service lines: general cargo, machine transport, railcars and international cargo.
SEO architecture built on those keywords, designed to capture transactional demand.
Web design aligned to the visual identity of the company and to the conversion patterns of the logistics sector.
Optimized contact form with redirection to thank you page and end-to-end conversion measurement.

Digital branding and presence in B2B channels

Creation and optimization of TLH’s corporate profile on LinkedIn.
Design of badges and content for social networks with editorial pillars consistent with the positioning.
Building brand authority in parallel to the acquisition, so that the lead that arrives through Google finds a company with an active presence.

Paid recruitment campaigns

Configuration and management of Google Ads campaigns segmented by service line.
Maximize Conversions strategy to capture high intent demand.
Weekly monitoring and optimization of performance per campaign.

Analytics and measurement

Integration with Google Analytics 4 and Google Ads to close the data loop → decisions.
Web conversion tracking and monthly reporting to the client.

Results and numbers that speak for us

Period between January 2026 and April 2026

Organic positioning

+100%

Sector benchmark TLH is today a visible brand in heavy haulage transport in the region, with an active presence on Google and LinkedIn.

Performance in Google Ads

4,61%

Combined CTR

12,43%

CTR in niche campaigns

120

conversions in the period

Commercial acquisition

+15

qualified queries per month

41%

rate of
rating

Corporate profiles

Consultations from energy companies, maritime logistics, national distribution and international importers, with operations including recurrent fleets and exceptional loads up to 55 tons.

A team effort

The key to the project was to accompany the client in a change of approach: from relying exclusively on word of mouth in a traditional sector to building a B2B digital channel capable of generating qualified inquiries in a predictable way. Constant collaboration allowed us to adjust campaigns by service line, fine-tune the capture form and build brand authority in parallel, achieving sustained growth in less than 90 days.

Kevin Horten

CEO – TLH

Thanks to you for what you are doing. Today we receive inquiries every week from companies that we did not reach before. An incredible job.

Do you want to achieve the same with your company?

If your business is not getting the results you expected, Virtual Arena can help. Contact us and let’s design a tailor-made strategy.

What happens in the first meeting

1
You tell us your sales goal and how your customers find you today.
2
We find the stage of the funnel where growth is getting stuck.
3
We send you a tailored proposal, with no commitment.

Prefer to talk right away?

Book a meeting with Marco Lueg, founder of Virtual Arena.

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