Lead magnets — A resource your client wants, in exchange for their details
We design lead magnets for B2B companies: e-books, calculators, templates and webinars, with the page, the form and the emails that follow each download.
- A topic chosen from your client's pains
- Page, form and follow-up included
- Every download arrives with name, company and role
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- Your website gets visits, but the only way to convert is «Contact us».
- People who are still researching leave without a trace.
- You have an e-book or a guide, but nobody downloads it.
- Those who download something never hear from you again.
It is for you if…
- You sell to other companies with a buying cycle that takes time.
- Your team has knowledge your clients can use: data, methods, calculations.
- You want the contacts who come in to already know what you do.
What our Lead magnets service includes
Idea and format
We choose with your team which problem the resource solves and which format works best: e-book, calculator, template, checklist or webinar.
Content and design
We write and design the resource with your brand identity, so it looks as professional as what you sell.
Page and form
A landing page with the resource's hook and a form that asks only for the details your sales team needs.
Connection to your CRM
Each download goes into your list or CRM with its source, so you know which resource brought in each contact.
Follow-up sequence
The emails after the download: they deliver the resource, add related content and propose the next step.
Distribution and measurement
We link it from the blog and key pages, and measure visits, downloads and contacts who move forward.
Just like our own e-book
This is how this site's e-book “B2B Marketing Trends for 2026” works: a resource worth having, delivered instantly by email and followed up with whoever downloads it.
Download
Gets it by email
Enters your CRM
Follow-up
Formats that work in B2B
E-books and guides
One topic covered in depth. We have our own: «B2B Marketing Trends for 2026», downloadable from this site through a form.
Calculators and tools
They give the client a result of their own. Like the Sales Planner in our portal, which works out the sales plan from the sales target.
Templates and checklists
Something your client can use in their work the same day.
Webinars
A live session with your team as the expert: it captures sign-ups and opens the conversation.
How we work on Lead magnets
- 1
Brief
A meeting to understand who you are talking to and what your team knows that your client wants to know.
- 2
Idea and format
We propose the topic, the format and the outline. You approve them.
- 3
Production
We write and design the resource, the landing page and the follow-up emails.
- 4
Launch
We publish it, connect it to your list and link it from your content.
- 5
Measurement
We measure downloads and how contacts progress, and adjust the hook or the form.
What our clients say
«I would definitely recommend Marco as the best marketing professional I have met in my career. His knowledge is extensive and he is always up to date with new trends and techniques. Trusting him and his team was the best thing I could have done, thank you very much!»
Jitka Jirátová
CEO - Czech Tourism
Lead magnets: frequently asked questions
What is a lead magnet?
A free, useful resource (an e-book, a calculator, a template, a webinar) offered in exchange for contact details. It captures people who are not yet ready to ask for a meeting.
Which format suits me?
It depends on your client and on what your team knows. If the value is in a method, an e-book or a guide; if it is in a calculation, a calculator; if it is in daily practice, a template.
How many fields should the form have?
The ones sales will use. Every extra field lowers downloads; every missing one leaves you with contacts you cannot qualify. We define it together.
What happens after the download?
The contact receives the resource and a sequence of emails with related content and an invitation to the next step. Your team sees where they came from.
Can I use an e-book I already have?
It may work. We check whether the topic and the hook match what your client is looking for, and often renewing the page, the form and the follow-up is enough.
Do I need a CRM?
It is not required to get started, but it helps. If you do not have one, we propose how to store and follow up contacts from day one.
Lead magnets
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.