Outbound marketing — Conversations with the people who make the buying decision, every week
B2B outbound marketing by email and LinkedIn: we build the infrastructure, the contact list and the messages for each customer profile. And you see every step in your portal.
- Dedicated domains and mailboxes: your main domain stays untouched
- A different message for each customer profile
- Replies and meetings visible in your portal
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- Sales depend on referrals and word of mouth.
- Paid campaigns bring contacts, but not the ones who decide.
- Prospecting by hand takes hours from the team and cannot be measured.
- You tried mass emails and they ended up in spam.
It is for you if…
- You sell to other companies, with a ticket that justifies a meeting.
- You know which customer profile you want to reach, or want to define it with us.
- Someone on your team can take the meetings that come in.
What our Outbound marketing service includes
Ideal customer profile
We define with your team who we write to: role, industry, size, country, pains and offer. Each profile is a campaign.
Sending infrastructure
Dedicated domains and mailboxes, technical setup (SPF, DKIM and DMARC) and warm-up before sending, to land in the inbox.
Contact list
We build and verify the list of companies and decision makers for each profile, with no duplicates or invalid emails.
Messages and sequences
We write the emails and LinkedIn messages for each profile, with A/B variants to learn what works.
Account based marketing
For key accounts, campaigns tailored to each company: several decision makers, coordinated messages and account-by-account follow-up.
Measurement and improvement
We measure replies, opportunities and meetings, and adjust profiles, messages and lists every month.
One sequence, two channels
Example sequence: each contact gets a few messages, coordinated across email and LinkedIn. When someone replies, the sequence stops and the conversation goes to your team.
Day 1
First email
Personalized for their profile.
Day 2
Connection request
With a short note, no pitch.
Day 4
Follow-up
Another angle on the same problem.
Day 7
LinkedIn message
If they accepted the connection.
When they reply
Meeting booked
Your team takes the conversation.
How we work on Outbound marketing
- 1
Brief and profiles
A meeting to understand your offer and define who we write to.
- 2
Infrastructure
We set up domains and mailboxes, and the warm-up begins.
- 3
List and messages
While the mailboxes warm up, we build the list and write the sequences. You review and approve them in the portal.
- 4
Launch
The first campaigns go out, by email and LinkedIn.
- 5
Optimization
We classify replies, measure and adjust every month.
About five weeks pass between the first meeting and the launch: warming up the mailboxes is what takes longest.
The whole campaign, in your portal
You see what stage each campaign is in, approve the profile and the messages before they go out, and classify the replies that come in.
Log in to the portal- Brief validatedDone
- Domains and mailboxes set upDone
- Mailbox warm-upIn progress
- Messages to approvePending
- Campaign launchPending
What our clients say
«Working with Marco and his agency is a guarantee of business understanding for the partner they work with. They are always willing to improve the work they propose as well as to offer different business options. Without a doubt, I would recommend their services to give intelligence to your business.»
Mauricio Schmid
Growth Marketing Leader - Evoltis
Outbound marketing: frequently asked questions
Isn't it spam?
No. We write to a few people per day, chosen for their profile, with personalized messages and the option to opt out. We use warmed-up mailboxes and respect sending limits.
Do you send from my domain?
No. We send from domains similar to yours, created for this, so your main domain and your everyday email are not at risk.
How long until the first campaign goes out?
About five weeks from the first meeting, because new mailboxes need about three weeks of warm-up. Meanwhile we build the list and the messages.
Who replies to interested prospects?
Emails are signed by someone on your team and you see the replies in your portal. Your team takes the conversation and the meetings.
Which countries can you prospect in?
Latin America and Spain in Spanish, and other markets in English.
What do I need to get started?
A meeting for the brief, a person on your team to sign the emails and take the meetings, and access to set up the domains (or we guide you through it).
Outbound marketing
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.