LinkedIn Ads — Your ad in front of the exact role that makes the buying decision
LinkedIn Ads for B2B companies: we target by job title, industry, company size or a list of accounts, write the ads and track which campaign brings qualified inquiries.
- Targeting by job title, industry, company size or account list
- Lead gen forms inside LinkedIn or traffic to your landing page
- Coordinated with your prospecting and your company page
- Brand
- Attraction
- Activation
- Scaling
Does any of this sound familiar?
- Your customer does not search for your service on Google: you have to go and find them.
- You boosted posts and the reach never turned into inquiries.
- LinkedIn seems expensive and you are not sure it pays off for your ticket size.
- Forms bring in contacts who do not have the role you need.
It is for you if…
- You sell to specific roles: procurement managers, operations directors, finance leads.
- Your ticket size justifies a higher cost per contact than on other networks.
- You have something clear to offer in the ad: a meeting, a demo or a downloadable resource.
What our LinkedIn Ads service includes
Audiences
We define who sees the ads: job titles, industries, company sizes, countries, account lists and visitors to your website.
Ad offer
We choose what we ask of each audience: a meeting from those who already know you, a useful resource for those who do not yet.
Ads
We write the copy and produce the creatives in the formats that best fit the goal, with A/B variants.
Lead gen forms
Forms inside LinkedIn prefilled with profile data, or traffic to a landing page, depending on which brings better contacts.
Tracking
We install the LinkedIn Insight Tag and track conversions in Google Analytics 4 as well.
Optimization and reporting
We adjust audiences, bids and ads, and every month we review with you which contacts came in and which were useful.
You speak to the exact role
Job title, industry, company size and country: targeting is what makes LinkedIn Ads the most precise channel for B2B.
- Job title
- Purchasing manager
- Industry
- Logistics and transportation
- Company size
- 51 to 500 employees
- Country
- Argentina and Chile
An audience narrowed to the people who decide the purchase
Formats we use
Sponsored content
Feed ads with image, carousel, video or document. The most versatile format.
Sponsored messaging
A message in the LinkedIn inbox, useful for event or webinar invitations.
Retargeting
Ads to people who visited your website, watched your videos or opened a form without submitting it.
How we work on LinkedIn Ads
- 1
Brief and audiences
A meeting to understand your offer and define which roles and companies we target.
- 2
Tracking
We install the Insight Tag and set up conversions before launch.
- 3
Ads and offer
We write the ads and build the forms or the landing page. You review and approve them.
- 4
Launch
The campaigns go out, with variants to compare messages and formats.
- 5
Optimization
We measure cost per contact and contact quality, and adjust every month.
What our clients say
«Working with Marco and his agency is a guarantee of business understanding for the partner they work with. They are always willing to improve the work they propose as well as to offer different business options. Without a doubt, I would recommend their services to give intelligence to your business.»
Mauricio Schmid
Growth Marketing Leader - Evoltis
LinkedIn Ads: frequently asked questions
Is LinkedIn Ads expensive?
Cost per click is usually higher than on Google or Meta. In return, you reach specific roles and companies that other networks cannot target as precisely. It pays off when a sale is worth enough; if not, we will tell you.
What is the minimum budget?
LinkedIn sets a daily minimum per campaign. Beyond that, the budget depends on the audience size and the goal. We define it in the brief.
Can I show ads only to specific companies?
Yes. LinkedIn lets you upload a list of companies and show the ads only to people at those accounts, in the roles you choose. It is useful for account based marketing campaigns.
LinkedIn form or landing page?
LinkedIn forms usually bring more contacts, because they are prefilled with profile data. A landing page filters more. It depends on what you offer and how many contacts your team can handle; we often test both.
Do I need a LinkedIn company page?
Yes: ads are published from the company page. If you do not have one or it is outdated, we get it ready before launch.
Does it work if my audience is small?
LinkedIn requires a minimum audience size to serve ads. If your market is very small, direct prospecting by LinkedIn or email is sometimes the better fit.
LinkedIn Ads
Shall we talk about your next campaign?
Tell us who you want to reach and we will propose how to do it.
What happens in the first meeting
- 1
You tell us your sales goal and how your customers find you today.
- 2
We find the stage of the funnel where growth is getting stuck.
- 3
We send you a tailored proposal, with no commitment.
Write to us
We reply by email to set up the meeting.