Hotel Vesuvius: From digital invisibility to more than 40k organic monthly visits
About the company
Sector: Hotel
The Hotel Vesuvius is a family-run lodging located in a key tourist area, with an excellent value proposition for travelers seeking comfort, personalized attention and a good location. Despite its quality service, the hotel was not able to position itself digitally or generate direct bookings from its website, which affected its profitability and made it dependent on third-party platforms.
The challenge
Hotel Vesubio was facing a critical situation in its digital channel:
- Outdated website and no mobile optimization
- Zero visibility in search engines
- No direct booking strategy or active campaigns
Objectives
of the project
1. Increase direct direct bookings from the website without relying on external commissions.
2. Improve the organic positioning (SEO) for key searches in the area and lowering the CPC
3. Create a website with a practical, fast and conversion-oriented design.
4. Generate a steady flow of qualified traffic with local content
5. Reducing the operational burden by automating queries and reservations
Solutions implemented by Virtual Arena
- Total website redesign
- Development of a modern, fast and responsive website.
- Implementation of a sales funnel oriented to direct bookings.
- Integration of reserves with clear and visible calls to action
- Strategic SEO + high value content
- Creation of a thematic blog about the city and local attractions.
- Internal linking between the blog and bookings to generate organic conversions
- Google Ads campaigns + automation
- Campaigns segmented by type of tourist and key dates
- Automation of responses to frequent queries (web and WhatsApp).
- Intelligent remarketing for visitors and abandoners
Results and numbers that speak for us
Period from September 2022 to December 2024
Automation
-50%
of the operational burden thanks to response automation.
Reservations and return
95%
Occupancy high season
70%
Occupancy high season
4x
Campaign ROI
Traffic and positioning
+40,000
Monthly organic traffic
+3,200
Positioned keywords
+US$
4,100
Estimated value of organic traffic
+1.300
Daily visits to the website
A team effort
This success story would not be possible without the commitment of the Hotel Vesubio team, who trusted Virtual Arena to transform their digital channel. We worked side by side at every stage of the process, from strategy to execution, validating decisions and adapting the actions to the real needs of the business. It was a key collaboration to achieve sustained and sustainable growth.
Liliana Schiebelbein
Hotel Vesuvius
Thanks to the Virtual Arena team for all the work they have done over the years. The difference in consultations, occupancy and time optimization is infinitely greater.
Do you want to achieve the same with your company?
If your business is not generating the results you expected, Virtual Arena can help you. Contact us and let’s design a customized strategy.
