Hop On Hop Off Prague: From zero online sales to over €100,000 in one year
About the company
Sector: Tourism
Hop On Hop Off Prague is one of the most recognized tour bus companies in the city. It offers tours in multiple languages and a comfortable experience to explore the main attractions of the Czech capital. However, its digital strategy was not aligned with the new profile of the tourist, who organizes his trip in advance and seeks to book online quickly and reliably.
The challenge
Website without a booking engine, making online sales impossible.
Zero visibility on Google and social networks.
No connection with distribution platforms or digital sales channels.
Difficulty in attracting the digital tourist who compares and books before traveling.
Objectives
of the project
1. Create a modern, multilingual and tourist-optimized website.
2. Implement an efficient and reliable online reservation system that can be connected to OTAs.
3. Give visibility to the brand in search engines and digital channels.
4. Connect the company with resellers and distributors in the tourism sector.
5. Generate sustainable and scalable online sales over time.
Solutions implemented by Virtual Arena
- Development of the new website
Modern and multilingual design, optimized for different tourist profiles.
Integrated online reservation system with secure payments.
UX/UI design focused on conversion and building visitor confidence.
- Integration with resellers and distribution channels
Connection of the booking engine with recognized platforms in the tourism sector.
Automation of booking flow and notifications to eliminate manual errors.
- Google Ads campaigns + automation
Complete setup of Google campaigns targeting tourists looking for tours in Prague.
Advanced segmentation by country, language and type of traveler (couples, families, seniors).
Automation of post-sales messages and automatic responses for 24/7 attention.
Results and numbers that speak for us
Period between December 2023 and December 2024
Sales growth
€108.926
From €0 in online sales in 2023 to €108 ,926 in 2024.
ROAS 3.63x
for every €1 invested in advertising, €3.63 in revenue was generated.
Channel expansion
+6
tourism resellers integrated to the reservation system.
+12
Connections with distribution platforms to expand international reach.
Operational efficiency and service
Automation
of after-sales messages, reminders and 24/7 customer support.
Reduction
of manual errors thanks to the integration of the booking flow.
Digital processes
that scale without increasing the team’s workload.
A team effort
The key to the project was to accompany the client in a change of mentality: to move from relying on face-to-face sales to building a digital ecosystem capable of scaling on its own. Constant collaboration made it possible to adjust campaigns, optimize the site and achieve sustained growth in less than 12 months.
Liliana Schiebelbein
Hotel Vesuvius
Thanks to the Virtual Arena team for all the work they have done over the years. The difference in consultations, occupancy and time optimization is infinitely greater.
Do you want to achieve the same with your company?
If your business is not generating the results you expected, Virtual Arena can help you. Contact us and let’s design a customized strategy.
