VR Guide Me: Transforming tourism with immersive virtual reality experiences
About the company
Sector: Tourism
VR Guide Me is a start-up created by Virtual Arena, dedicated to transform tourism through virtual reality. It was born with the vision of offering immersive experiences that combine history, culture and technology, becoming a pioneer in the European tourism sector.
The challenge
Traditional tourism needed new ways to attract and surprise visitors.
Virtual reality was still an underexplored resource in the European tourism sector.
The goal was to validate an innovative idea that would unite culture, technology and history in an accessible experience.
The challenge was not only to create the product, but also to launch a solid, scalable brand with international projection.
Objectives
of the project
1. To develop an immersive tourism experience unique in Europe.
2. Create a strong brand with a clear identity.
3. Validate the proposal through market research and MVP.
4. Execute a launch strategy with a B2C and B2B approach .
5. Scale the model to new cities under a franchise scheme.
Solutions implemented by Virtual Arena
- Idea development and validation
Market research to confirm demand.
Business model design based on scalability.
- Branding and identity creation
Naming, branding and visual communication.
Positioning as a pioneer in immersive tourism.
- Production of the complete product
Historical scenes in 360° video and immersive narratives.
Software development and configuration of virtual reality glasses.
Guided experience combining physical tour + virtual reality.
- Marketing and expansion strategy
B2B and B2C campaigns to attract tourists and strategic partners.
Alliances with embassies, tourism entities and distributors.
International expansion through franchises.
Results and numbers that speak for us
Pioneering innovation
First company to offer VR tourism in the Czech Republic.
Third in all of Europe.
Impact metrics
+2 thousand
people enjoy the experience every month.
+50 thousand
Occupancy high season
+80%
of the participants tried VR goggles for the first time.
Highlights of achievements
Inauguration in Prague together with the Argentine Embassy.
Invitation from Czech Tourism to participate in Innovation Week with its own stand.
International expansion with the launch in Malaga, Spain, under a franchise program.
A team effort
This success story would not be possible without the commitment of the Hotel Vesubio team, who trusted Virtual Arena to transform their digital channel. We worked side by side at every stage of the process, from strategy to execution, validating decisions and adapting the actions to the real needs of the business. It was a key collaboration to achieve sustained and sustainable growth.
Marco Lueg
Founder of VR Guide Me & Virtual Arena
VR Guide Me was and continues to be a project full of challenges, but also of learning. Each step required us to innovate, adapt and grow. That experience also helped Virtual Arena grow, an agency that today transmits all that knowledge to companies and organizations that also seek to transform the way they connect with people. Thanks to the clients who trusted us, we continue growing and demonstrating that the combination of effort, vision and technology opens doors to enormous results.
Do you want to achieve the same with your company?
If your business is not generating the results you expected, Virtual Arena can help you. Contact us and let’s design a customized strategy.
