{"id":7633,"date":"2025-08-30T11:24:09","date_gmt":"2025-08-30T11:24:09","guid":{"rendered":"https:\/\/virtualarena.tech\/linkedin-for-b2b-companies-how-to-boost-your-marketing-strategy\/"},"modified":"2025-09-09T13:46:50","modified_gmt":"2025-09-09T13:46:50","slug":"linkedin-for-b2b-companies-how-to-boost-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/virtualarena.tech\/en\/linkedin-for-b2b-companies-how-to-boost-your-marketing-strategy\/","title":{"rendered":"LinkedIn for B2B companies: how to boost your marketing strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7633\" class=\"elementor elementor-7633 elementor-7576\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5729cb80 e-flex e-con-boxed e-con e-parent\" data-id=\"5729cb80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d791203 elementor-align-center elementor-widget elementor-widget-breadcrumbs\" data-id=\"5d791203\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/virtualarena.tech\/en\/virtual-arena-home\/\">Inicio<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-799ac19b elementor-widget elementor-widget-heading\" data-id=\"799ac19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LinkedIn for B2B companies: how to boost your marketing strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39b63317 e-con-full e-flex e-con e-child\" data-id=\"39b63317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6601e62d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"6601e62d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"685\" height=\"745\" src=\"https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/Marco.jpeg\" class=\"attachment-large size-large wp-image-7503\" alt=\"\" srcset=\"https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/Marco.jpeg 685w, https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/Marco-276x300.jpeg 276w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a84634 elementor-widget elementor-widget-text-editor\" data-id=\"38a84634\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Marco Lueg<\/strong><br>CEO \/ Virtual Arena<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61728c20 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"61728c20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9f28b5c elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 30, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f2cc5 elementor-widget elementor-widget-image\" data-id=\"98f2cc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/LinkedIn-para-empresas-B2B-1024x680.webp\" class=\"attachment-large size-large wp-image-7580\" alt=\"LinkedIn para empresas B2B\" srcset=\"https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/LinkedIn-para-empresas-B2B-1024x680.webp 1024w, https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/LinkedIn-para-empresas-B2B-300x199.webp 300w, https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/LinkedIn-para-empresas-B2B-768x510.webp 768w, https:\/\/virtualarena.tech\/wp-content\/uploads\/2025\/08\/LinkedIn-para-empresas-B2B.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2819bfbe e-flex e-con-boxed e-con e-parent\" data-id=\"2819bfbe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-189659de e-con-full e-flex e-con e-child\" data-id=\"189659de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1cfbee25 e-con-full e-flex e-con e-child\" data-id=\"1cfbee25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:20,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-338b8184 elementor-toc--minimized-on-desktop elementor-widget__width-initial elementor-widget elementor-widget-table-of-contents\" data-id=\"338b8184\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No se ha encontrado ning\\u00fan encabezado en esta p\\u00e1gina.&quot;,&quot;minimized_on&quot;:&quot;desktop&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__338b8184\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__338b8184\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__338b8184\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c89d8d elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-circle elementor-grid-1 elementor-share-buttons--color-custom elementor-widget__width-initial elementor-grid-mobile-3 elementor-widget elementor-widget-share-buttons\" data-id=\"25c89d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-255d6241 e-con-full e-flex e-con e-child\" data-id=\"255d6241\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb687c0 elementor-widget elementor-widget-text-editor\" data-id=\"5bb687c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In B2B, LinkedIn is not &#8220;just another social network&#8221;: it&#8217;s the place where your future clients <\/span><b>research, compare and decide<\/b><span style=\"font-weight: 400;\">. If your company does not show up with a clear message, a solid value proposition and a system for converting interest into opportunities, you are ceding ground to your competition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4419a581 e-con-full glass-card e-flex e-con e-child\" data-id=\"4419a581\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581a6d9b elementor-widget elementor-widget-text-editor\" data-id=\"581a6d9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\ud83d\udcc8 <\/span><b>Free LinkedIn Diagnostic for your B2B company<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1781c3b4 elementor-widget elementor-widget-text-editor\" data-id=\"1781c3b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to know where you are missing opportunities on LinkedIn and what to do to correct it?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> Request your <\/span><b>free diagnosis<\/b><span style=\"font-weight: 400;\">: we audit your <\/span><b>company page<\/b><span style=\"font-weight: 400;\">and key profiles of your team, <\/span><b>content<\/b><span style=\"font-weight: 400;\">segmentation and <\/span><b>opportunities.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a078ae4 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5a078ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/virtualarena.tech\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request FREE diagnosis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a761b81 elementor-widget elementor-widget-heading\" data-id=\"2a761b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benefits of a B2B marketing strategy on LinkedIn\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281f7fea elementor-widget elementor-widget-text-editor\" data-id=\"281f7fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementing LinkedIn strategically goes beyond &#8220;having a presence.&#8221; It is about   <\/span><b>align brand, marketing and sales<\/b><span style=\"font-weight: 400;\">  to generate sustainable opportunities. These are the key benefits: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased visibility and brand positioning.<\/b><span style=\"font-weight: 400;\">  With constant and relevant publications, your company gains authority in the industry and becomes easier to find for potential customers.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Generation of qualified leads.<\/b><span style=\"font-weight: 400;\">  LinkedIn allows you to reach specific profiles (e.g. CIOs of technology companies, purchasing managers in industry, etc.) with messages tailored to their needs.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Direct connection with decision makers.<\/b><span style=\"font-weight: 400;\">  While other networks disperse attention, on LinkedIn it is common to connect with those who make purchasing decisions. This reduces prospecting time and increases conversion rates. <\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employer branding.<\/b><span style=\"font-weight: 400;\">  Your employees can be brand ambassadors: by sharing content, they transmit trust and multiply reach. In addition, it strengthens the sense of internal belonging. <\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trend and competition monitoring.<\/b><span style=\"font-weight: 400;\">  LinkedIn is an industry radar: it shows you what topics matter to your audience and what your competitors are doing, which helps you quickly adjust your proposition.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">With all these benefits, LinkedIn ceases to be a simple communication channel and becomes an engine of growth and demand generation. <\/span><b>engine of growth and demand generation.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2575f625 elementor-widget elementor-widget-heading\" data-id=\"2575f625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective LinkedIn strategies for B2B companies\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f164f7 elementor-widget elementor-widget-text-editor\" data-id=\"15f164f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having a clear understanding of LinkedIn&#8217;s potential is the first step; the second step is to <\/span><b>define a strategy with concrete actions<\/b><span style=\"font-weight: 400;\"> that connect with your ideal clients and generate results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bee6e4 elementor-widget elementor-widget-heading\" data-id=\"9bee6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Optimization of key profiles\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb6371a elementor-widget elementor-widget-text-editor\" data-id=\"eb6371a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The profile of your managers, sales and marketing team is your letter of introduction <\/span><b>letter of introduction<\/b><span style=\"font-weight: 400;\">. An optimized profile conveys authority, confidence and clarity in what your company offers.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional photo and banner aligned to the brand.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value- and results-oriented <\/span><b>value and results<\/b><span style=\"font-weight: 400;\"> (not just the position).<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Extract explaining <\/span><b>what problem your company solves<\/b><span style=\"font-weight: 400;\"> and how it helps your audience.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommendations and success stories that reinforce credibility.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Example:<\/strong> instead of &#8220;Sales Manager at SaaS X&#8221;, use &#8220;I help B2B companies reduce logistics costs with scalable SaaS solutions&#8221;.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-327e829c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"327e829c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f9429e e-con-full e-flex e-con e-child\" data-id=\"7f9429e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bcea2ac elementor-widget elementor-widget-heading\" data-id=\"7bcea2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Strategic content that educates and attracts\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100e0e0f elementor-widget elementor-widget-text-editor\" data-id=\"100e0e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In B2B, the content is the bridge between the customer&#8217;s <\/span><b>customer&#8217;s problem<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>your company&#8217;s solution<\/b><span style=\"font-weight: 400;\">. Publishing only about your services doesn&#8217;t work; you need a mix:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educational<\/b><span style=\"font-weight: 400;\">: guides, insights, industry trends.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use cases<\/b><span style=\"font-weight: 400;\">: how your solution solved a specific challenge.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Team content<\/b><span style=\"font-weight: 400;\">Employees sharing real-life experiences.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visual and dynamic<\/b><span style=\"font-weight: 400;\">Short videos, carousels and polls increase engagement.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\ud83d\udc49 Fact: According to LinkedIn, posts with images have a. <\/span><b>98% more comments<\/b><span style=\"font-weight: 400;\"> than text-only posts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a9d330 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32a9d330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32a33740 e-con-full e-flex e-con e-child\" data-id=\"32a33740\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb53b9e elementor-widget elementor-widget-heading\" data-id=\"eb53b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Social Selling and connection with decision makers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29604408 elementor-widget elementor-widget-text-editor\" data-id=\"29604408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LinkedIn is the best channel to replace cold calling. The <\/span><b>social selling<\/b><span style=\"font-weight: 400;\"> is to connect, interact and build trust before proposing a meeting.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your buyer <\/span><b>buyer personas<\/b><span style=\"font-weight: 400;\"> using the search filters (position, sector, location).<\/span><p> <\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interact with your content before sending a direct message.<\/span><p> <\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize each connection: talk about their role or a common interest, not just your company.<\/span><p> <\/p><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Example:<\/strong> instead of &#8220;Hi, I want to sell you my software&#8221;, use: &#8220;I saw that you are working on logistics optimization projects, are you interested in insights on how other companies in the industry are solving it?&#8221;.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566557e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"566557e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-622c165a e-con-full e-flex e-con e-child\" data-id=\"622c165a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18f6dc4f elementor-widget elementor-widget-heading\" data-id=\"18f6dc4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. LinkedIn Ads and demand generation campaigns\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28f036d1 elementor-widget elementor-widget-text-editor\" data-id=\"28f036d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Organic reach is valuable, but LinkedIn Ads multiplies results by reaching the right people.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effective B2B formats<\/b><span style=\"font-weight: 400;\">Sponsored InMail messages, native lead gen forms and carousel ads.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for <\/span><b>events, ebooks, webinars<\/b><span style=\"font-weight: 400;\"> or product demos.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine Ads with remarketing to impact those who have already visited your website or interacted with your content.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Example:<\/strong> A financial management SaaS can launch an ebook on &#8220;Accounting Digitalization Trends 2025&#8221; and capture leads with LinkedIn Lead Gen Forms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-744ea592 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"744ea592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37f54123 e-con-full e-flex e-con e-child\" data-id=\"37f54123\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6cf332 elementor-widget elementor-widget-heading\" data-id=\"7a6cf332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Account-Based Marketing (ABM) on LinkedIn\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c255a2a elementor-widget elementor-widget-text-editor\" data-id=\"1c255a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For companies selling high ticket or complex solutions, ABM is key.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Defined a list of <\/span><b>target accounts<\/b><span style=\"font-weight: 400;\"> together with your sales team.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create customized content and messages for these accounts.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use LinkedIn Ads to impact only decision makers from those companies.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Example:<\/strong> instead of running a mass campaign, a cybersecurity company can create a whitepaper specifically for <\/span><b>CIOs of medium-sized banks in LatAm.<\/b><span style=\"font-weight: 400;\">distributing it with Ads segmented to that niche.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ebb89d6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ebb89d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19f545c2 e-con-full e-flex e-con e-child\" data-id=\"19f545c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69e93d66 elementor-widget elementor-widget-heading\" data-id=\"69e93d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Automation and lead nurturing\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89a5275 elementor-widget elementor-widget-text-editor\" data-id=\"89a5275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s not just about generating leads, but nurturing them into customers. <\/span><b>nurturing them into customers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use automation tools (HubSpot, Sales Navigator, Apollo) to manage contacts without losing the human touch.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design sequences of messages and valuable content to accompany each stage of the funnel.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link LinkedIn with your CRM to centralize data and measure the real impact on sales.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Example:<\/strong> after downloading an ebook, a lead can receive a follow-up message with a success story and then an invitation to a personalized demo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d00bc0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"28d00bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27604270 e-con-full e-flex e-con e-child\" data-id=\"27604270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d57197b elementor-widget elementor-widget-heading\" data-id=\"6d57197b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Segmented email marketing as reinforcement\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a0a8621 elementor-widget elementor-widget-text-editor\" data-id=\"5a0a8621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LinkedIn is the channel of first contact, but the <\/span><b>email marketing<\/b><span style=\"font-weight: 400;\"> is still vital to deepen the relationship.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the leads generated on LinkedIn for segmented campaigns.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create sequences of <\/span><b>education + value proposition<\/b><span style=\"font-weight: 400;\">not just sales mailings.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure interaction (opens, clicks) and adapt the content according to interests.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Example:<\/strong> if a CFO downloads your trend report, you can then send him\/her an email with an invitation to a webinar on &#8220;Digitizing financial processes in 2025&#8221;.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9233ed elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7c9233ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d0ee859 e-con-full e-flex e-con e-child\" data-id=\"6d0ee859\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-180f198b elementor-widget elementor-widget-heading\" data-id=\"180f198b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Customer experience (CX) as a competitive advantage\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43d5cb1a elementor-widget elementor-widget-text-editor\" data-id=\"43d5cb1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In B2B markets, the buying decision takes longer and there are many competitors. What makes the difference is the   <\/span><b>experience you give in every interaction<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond quickly to messages and comments on LinkedIn.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I shared useful content before the sale (not everything has to be commercial).<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost employee <\/span><b>employee advocacy<\/b><span style=\"font-weight: 400;\">When your employees share content, they generate more trust than the brand itself.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><strong>\ud83d\udc49 Example:<\/strong> if a prospect asks a question in a post, the speed and quality of your response can be the deciding factor in getting them to agree to a meeting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3475cd5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3475cd5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c0b609 e-con-full e-flex e-con e-child\" data-id=\"4c0b609\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e722f0d elementor-widget elementor-widget-heading\" data-id=\"e722f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Use of AI and advanced analytics\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf35fa2 elementor-widget elementor-widget-text-editor\" data-id=\"bf35fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Artificial intelligence (AI) and predictive analytics allow you to <\/span><b>optimize LinkedIn strategy and make decisions based on data, not intuition.<\/b><span style=\"font-weight: 400;\"> and make decisions based on data, not intuition.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI helps identify interaction patterns, predict what type of content generates the most leads and better segment audiences.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tools like LinkedIn Analytics, HubSpot or even Power BI dashboards allow you to see the real ROI of your actions.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With this data, you can adjust campaigns, improve messages and prioritize accounts with higher closing potential.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\ud83d\udc49 Example: a SaaS company may discover that its video posts generate 3 times more leads than long-form articles, and use that information to scale video Ads campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6738327 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6738327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-740cd27 e-con-full e-flex e-con e-child\" data-id=\"740cd27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b10bc56 elementor-widget elementor-widget-heading\" data-id=\"5b10bc56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boost your B2B strategy on LinkedIn with a free diagnosis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61ed76d3 elementor-widget elementor-widget-text-editor\" data-id=\"61ed76d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LinkedIn is not just a space to publish, it is a strategic platform to generate demand, strengthen relationships and accelerate sales. <\/span><b>generate demand, strengthen relationships and accelerate sales<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> Every company is different, so the key is to design a plan tailored to your goals, your industry and your buyer persona.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 I invite you to ask for a <\/span><b>free diagnosis of your LinkedIn strategy<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"> We will analyze your profile, content, segmentation and opportunities for improvement so you can turn this network into your <\/span><b>main B2B growth channel<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1614775 elementor-widget elementor-widget-heading\" data-id=\"1614775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently asked questions about B2B marketing on LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be8147 elementor-widget elementor-widget-toggle\" data-id=\"1be8147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2921\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2921\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How long does it take for a B2B marketing strategy on LinkedIn to pay off?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2921\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2921\"><p><span style=\"font-weight: 400;\">It depends on objectives and consistency. On average, companies start to see tangible results in   <\/span><b>3 to 6 months<\/b><span style=\"font-weight: 400;\">The content, prospecting and Ads are very useful, especially if they combine content, prospecting and Ads.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2922\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2922\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is the difference between using organic LinkedIn and LinkedIn Ads?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2922\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2922\"><p><span style=\"font-weight: 400;\">Organic content serves to <\/span><b>brand positioning and build trust in the long term.<\/b><span style=\"font-weight: 400;\">While Ads allow you to reach specific decision-makers in a segmented and immediate way. The ideal is to combine them. <\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2923\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2923\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How do you measure the success of a B2B strategy on LinkedIn?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2923\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2923\"><p><span style=\"font-weight: 400;\">It can be measured through metrics such as: reach, interactions, leads generated, meetings scheduled and, finally, sales opportunities closed.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2924\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2924\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Does LinkedIn work better for sales or branding in B2B?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2924\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2924\"><p><span style=\"font-weight: 400;\">For both. Its major advantage is that   <\/span><b>combines brand visibility with direct generation of quality leads, something difficult to achieve in other networks.<\/b><span style=\"font-weight: 400;\">which is difficult to achieve in other networks.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-2925\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2925\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What role does AI play in B2B marketing on LinkedIn?<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2925\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2925\"><p><span style=\"font-weight: 400;\">It allows you to better segment audiences, predict behaviors and optimize messages and campaigns, accelerating the conversion of leads into customers.<\/span><\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How long does it take for a B2B marketing strategy on LinkedIn to pay off?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">It depends on objectives and consistency. On average, companies start to see tangible results in   <\\\/span><b>3 to 6 months<\\\/b><span style=\\\"font-weight: 400;\\\">The content, prospecting and Ads are very useful, especially if they combine content, prospecting and Ads.<\\\/span><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What is the difference between using organic LinkedIn and LinkedIn Ads?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">Organic content serves to <\\\/span><b>brand positioning and build trust in the long term.<\\\/b><span style=\\\"font-weight: 400;\\\">While Ads allow you to reach specific decision-makers in a segmented and immediate way. The ideal is to combine them. <\\\/span><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"How do you measure the success of a B2B strategy on LinkedIn?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">It can be measured through metrics such as: reach, interactions, leads generated, meetings scheduled and, finally, sales opportunities closed.<\\\/span><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"Does LinkedIn work better for sales or branding in B2B?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">For both. Its major advantage is that   <\\\/span><b>combines brand visibility with direct generation of quality leads, something difficult to achieve in other networks.<\\\/b><span style=\\\"font-weight: 400;\\\">which is difficult to achieve in other networks.<\\\/span><\\\/p>\\n\"}},{\"@type\":\"Question\",\"name\":\"What role does AI play in B2B marketing on LinkedIn?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p><span style=\\\"font-weight: 400;\\\">It allows you to better segment audiences, predict behaviors and optimize messages and campaigns, accelerating the conversion of leads into customers.<\\\/span><\\\/p>\\n\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5322a94e e-con-full e-flex e-con e-child\" data-id=\"5322a94e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-793341ee e-con-full e-flex e-con e-child\" data-id=\"793341ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:20,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5571526a elementor-widget elementor-widget-text-editor\" data-id=\"5571526a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Most read articles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b72a19 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"60b72a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7417 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing category-sin-categorizar\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/virtualarena.tech\/en\/seo-for-b2b-saas-how-to-scale-your-software-on-google\/\" >\n\t\t\t\tSEO for B2B SaaS: how to scale your software on Google\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/virtualarena.tech\/en\/seo-for-b2b-saas-how-to-scale-your-software-on-google\/\" aria-label=\"Read more about SEO for B2B SaaS: how to scale your software on Google\" tabindex=\"-1\" >\n\t\t\t\u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4568 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/virtualarena.tech\/en\/marketing-color-theory-in-advertising\/\" >\n\t\t\t\tMarketing: Color theory in advertising\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/virtualarena.tech\/en\/marketing-color-theory-in-advertising\/\" aria-label=\"Read more about Marketing: Color theory in advertising\" tabindex=\"-1\" >\n\t\t\t\u2192\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c317f5f elementor-widget elementor-widget-text-editor\" data-id=\"5c317f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Subscribe to our Newsletter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68db80cf 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Let&#8217;s start working on your tailor-made marketing strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f188573 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f188573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/virtualarena.tech\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c58ed2e e-flex e-con-boxed e-con e-parent\" data-id=\"6c58ed2e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aef0db5 elementor-widget elementor-widget-text-editor\" data-id=\"4aef0db5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Other related articles<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LinkedIn for B2B companies: how to boost your marketing strategy Marco LuegCEO \/ Virtual Arena Table of Contents In B2B, LinkedIn is not &#8220;just another<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[],"class_list":["post-7633","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Marketing Strategies on LinkedIn for Businesses<\/title>\n<meta name=\"description\" content=\"Discover how to boost your B2B marketing on LinkedIn with effective strategies to generate leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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